Colorists are formulating with your line right now. Make it count.
FormulaFlow is the color assistant thousands of colorists use on every service. We make sure your line is being formulated the way your educators teach it, make it easier for salons to switch to you, and show you hair data you can’t get anywhere else.
Colorists are already formulating with your line. Make sure it’s right.
FormulaFlow is inside formulas every day, across most major color brands. Some product info is outdated. Some instructions aren’t how your educators teach them. Partner with us and your master educators make sure formulas better match your standard.
Salons switch to your line without days of hands-on training.
Switching color lines is expensive for a salon. Colorists have to relearn levels, mixing ratios, and processing times, usually through days of live education. That’s why salons stay put.
FormulaFlow removes that barrier by translating requested looks into step-by-steps for your line, all at the chair.
High switching costs keep salons with your competitors. We lower them.
Get valuable hair data that doesn’t exist anywhere else.
Every photo a colorist takes is analyzed. That means you see not just what colorists formulate, but the actual hair walking into salons.
The hair in the chair
What colorists do with it
Your education, at every chair, on every service.
Your educators can’t be in every salon on a Saturday afternoon. FormulaFlow can. Your formulas, ratios, and techniques, delivered exactly as your educators teach them, at the moment a colorist needs them.
Colorists who get great results stay loyal to your line.
Confidence drives brand loyalty. When a colorist nails a result with your products, every time, they keep reaching for them. FormulaFlow delivers consistent results across every salon and every skill level.
New shades land in real formulas on launch day.
Launches usually take months to show up in everyday services. With FormulaFlow, new shades go straight into the formulas colorists are building now.
Support your salons and their Junior stylists.
Stressful situations are common with new stylists. FormulaFlow gives them a step-by-step plan, so they handle the appointment instead of calling for backup. Salons grow. You train the next generation of colorists on your line from day one.
Client hair photo in. Your formula out. In seconds.
Photo analysis reads level, underlying pigment, porosity, texture, and more.
Inspiration photo or target level and tone.
Exact formula with your products, plus lift strategy, application, toning, and home care.
Saved to client history, so any stylist can recreate it.
Our photo analysis is calibrated to the professional level and tone system colorists already use.
Verified by your educators. Anonymous by design.
Partnerships start at $1,500/mo.
Brands and salons see the difference.
“Conversions used to take weeks of classes. Now salons are formulating with our line on day one.”
“We learned more about the hair in our salons from one report than from a year of field feedback.”
“My newer stylists can stop calling for backup and create with more confidence than ever.”
Built by credible, industry veterans.
Cory was raised by a hairdresser, so the salon was never a market to him. It was home. He spent more than a decade building platforms and audiences for over 50,000 beauty professionals, then turned to applied AI. He builds FormulaFlow the way he builds everything: start with a real problem at the chair, then build the tech to solve it.
Magdi has 35+ years in the industry as a hairstylist, salon owner, educator and innovator. She knows how hair behaves, how colorists think, and where formulas go wrong. At FormulaFlow, she turns that experience into the thinking behind every formula, so colorists get guidance that is precise, practical and true to how color works on real hair.
Danielle heads creative teams for Ulta Beauty, L’Oréal, Dyson and Great Lengths. With 27 years behind the chair and at the top of the industry, she makes sure FormulaFlow’s formulas hold up on real hair. If FormulaFlow formulates like a master colorist, it’s because one made sure it does.